Score a hit thanks to a series in which your music is not even used: Lady Gagahas done it. Her number Blood Mary from 2011 storms the charts thanks to adance scene in the popular series Wednesday , in which the song is not heardat all. What’s up with that?
” I ‘ll dance dance dance with my hands hands hands above my head headhead“, zingt Lady Gaga, terwijl Wednesday Addams met haar armen in de luchtdanst. Wie de video’s op TikTok ziet, weet niet beter dan dat actrice JennaOrtega daadwerkelijk op dat nummer heeft staan dansen. Maar kijkers van deserie weten beter: onder de scène was eigenlijk een ander nummer gemonteerd.
Toch staat TikTok er vol mee. Talloze gebruikers van het platform maken huneigen creaties met het nummer van de zangeres en de danspasjes van Ortega.Bloody Mary past volgens hen beter bij de moves van Wednesday dan het nummerdat de makers van de serie hebben gebruikt.
In de originele scène is namelijk het in 1981 door The Cramps uitgebrachte_Goo Goo Muck_ te horen terwijl Wednesday de dansvloer onveilig maakt.
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How far will Gaga go for extra streams?
At the time of writing, 1.8 million videos of the scene have been shot with asped-up version of Blood Mary. It’s not the original version of the songthat fits the dance scene perfectly, but a faster one in which Lady Gaga’svoice sounds like she’s taken a deep breath from a helium balloon. Manyartists follow the trends on TikTok and officially release the acceleratedversion, but Lady Gaga herself has not (for now) succumbed to additionalstreams with a mutated version of her work.
The original version is therefore going through the roof on Spotify. Justafter the release of Wednesday , in November, the song has started to rise.At the beginning of that month Blood Mary streamed about 60 million times onSpotify, but that number is now about 100 million. And about 2.5 million areadded every day. The song is currently one of the thirty most listened tosongs on the platform worldwide.
Blood Mary was already popular in 2011. The song then appeared on the album_Born This Way_ and was a fan favorite. The singer wrote the somewhat ominoussounding electropop song from the perspective of the Biblical figure MaryMagdalene and addressed Jesus Christ. The song never became a single andtherefore has no music video. Following up on Running Up That Hill (A DealWith God) from Kate Bush, that through Stranger Things (and a touch ofTikTok) became one of the most listened to songs of the year, Lady Gaga alsoowes a resurrected hit (partly) to Netflix.
Lady Gaga has enough experience in the music industry to know that you have tostrike while the iron is hot. The singer has therefore quickly recorded herown version of the dance, which has appeared on both her own Instagram pageand that of Netflix. The pop star has not forgotten how to keep a hype alive.
And for those worried about the popularity of The Cramps, that one Goo GooMuck and thus actually provided the scene with music: that is not necessary.Tens of thousands of videos are being made on TikTok in which the song from1981 is used and it is also on the rise on Spotify. In front of _Wednesday_the number was forgotten. The counter now stands at fifteen million streams,and many are added every day.