Ch!pz was an indispensable part of the Top 40 for years, but it has now beenfifteen years since the group scored a number 1 hit. Yet Kim Kardashian andher daughter North are also suddenly dancing 1001 Arabian Nights. Why is thesong from 2004 suddenly a hype and does this also mean the return of the band?
“We were slightly hysterical,” the members of Ch!pz tell ANP when they saw KimKardashian doing some dance steps to their song. “Having fun with my Northie,”the reality star wrote with a video of them performing a choreography to thesong that originated on TikTok.
But where do we know Ch!pz from? Cowboy Carnival and CH!PZ In Black : theyare three of the biggest hits of the 2000s. The group was founded in 2003through auditions and already consisted of Rachel van den Hoogen, KevinHellenbrand, Cilla Niekoop and Peter Rost. Their first single hit the markimmediately. CH!PZ In Black (Who You Gonna Call) takes second place in theTop 40 and first place in the Single Top 100.
This is followed by four number 1 hits in both lists: Cowboy , 1001 ArabianNights , One, Two, Three! and Carnival. Due to the great success in theNetherlands, the team behind Ch!pz is aiming for international success and notwithout results. Cowboy also comes first in Germany and even hits the chartsin the musically competitive United Kingdom. Hit success has also beenachieved in Austria, Switzerland and parts of Scandinavia.
As quickly as Ch!pz emerged, they disappeared from the scene a few yearslater. Until 2007, a few top 10 hits in the Netherlands follow, a year laterthere is another television program, but after that it becomes quieter. In2010, the management decides that the group is no longer successful enough andso Ch!pz is dissolved.
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The resurrection of Ch!pz
In 2018, Ch!pz announces a tentative comeback, initially as a joke. There willbe no new music yet, but performances are planned. They can be found atfestivals and at Qmusic’s Foute Party.
The group is now suddenly in the spotlight again because new dances are beinginvented on TikTok on the song 1001 Arabian Nights. Many who grew up withCh!pz will still remember the choreography from the video clip. But on TikTokit looks completely different.
Ch!pz cleverly responds to this by recording a video together with influencerThomas Brok. The group does the original choreography, Brok the TikTok dance.This video has been viewed over sixteen million times at the time of writing.Kardashian’s video count has reached 8.5 million. The song has already beenused in more than three million creations on the app.
With these high numbers on TikTok, you would also expect significant growth onSpotify. Although the popularity of the song is picking up somewhat, thecounter is still stuck at fifteen million plays. This may be due to the factthat the artist and song title are not mentioned in most TikTok videos withthe Ch!pz song.
The members of Ch!pz are very enthusiastic about this new attention. Theythink it’s special that a song from 2005 manages to unleash all this, theytell various media. Booking requests are also pouring in again. Whether thiswill also lead to their own concerts and new music, they do not dare to saywith certainty to ANP.
“The people who knew us from the past and now run into us all the time say:It’s great that you’re back. We love your music, but come up with somethingnew. Maybe we should sit down for it, because we hear it so often now.”